WhatsApp CRM for real estate agents in Dubai and the UAE
Reply to every property enquiry in seconds, qualify buyers and tenants with a chatbot, and route each lead to the right agent, all on the official WhatsApp Business API.
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Everything Your Business Needs on WhatsApp
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Shared Team Inbox
Run multiple agents on one official WhatsApp number. Assign incoming chats to agents, leave private team notes, and track SLAs in real time.
Ownchat is a WhatsApp CRM for real estate teams, built on the official WhatsApp Business API with a shared inbox and no-code chatbots. It is made by Ieyal Solutions, an official Meta Business Partner in India. UAE agencies use it to capture, qualify and follow up property leads. Plans start at $12 per month, billed annually, plus per-message fees.
At a Glance
- Meta Business Partner
- Yes, official
- Businesses using Ownchat
- 300+
- Plans from
- $12/month (billed annually)
- Free trial
- 14 days, no credit card
- UAE marketing message
- $0.0691 per delivered message
- Support hours
- Mon–Fri, 7:30am–4:30pm GST
What is a WhatsApp CRM for real estate?
A CRM for real estate keeps every buyer, tenant, landlord and seller in one place, with their budget, preferred area, property type and the history of every conversation. A WhatsApp CRM does the same job, but the record is built from the WhatsApp chats your agents already have with clients.
In the UAE, most property enquiries end up on WhatsApp sooner or later. About 90% of people in the country use it. When those chats sit on agents' personal phones, the agency loses the history when an agent leaves. Ownchat moves those conversations onto one official business number that the whole team works from.
Contact profiles with tags,
attributes and custom fields such as budget, community, bedrooms and move-in date
An activity timeline for
each contact, so any agent can pick up where a colleague stopped
Smart tagging and segmentation,
for example "off-plan, Dubai Marina, 2BR, AED 2–3M"
Data export when you
need the list in another tool
Official Meta Cloud API Verified · Ownchat Production Workspace
How does a real estate agent handle WhatsApp leads in Ownchat?
Here is a typical flow for a Dubai brokerage. Every step uses a feature that is live in Ownchat today. You build it once with the no-code builders.
1. Lead arrives
a buyer taps a click-to-WhatsApp ad on Instagram or Facebook, or the WhatsApp button on your listing or website. A webhook trigger can also bring in leads from your own web forms.
2. Instant reply
an automated welcome message goes out within seconds, any time of day, with your agency name and a short menu.
3. Qualify by chatbot
the bot asks buy or rent, ready or off-plan, community, bedrooms, budget and timeline, using buttons, lists and validated inputs for phone, email and dates.
4. Tag and score
answers are saved to the contact's CRM profile as tags and custom fields, so the lead is segmented automatically.
5. Assign an agent
the workflow routes the chat to the right agent or team in the shared inbox, for example by community or language, with internal notes and full history.
6. Book a viewing
a WhatsApp Flow with a native date and time picker lets the client choose a slot without leaving the chat.
7. Viewing reminder
a utility template reminds the client before the viewing, and a task with a due date and reminder keeps the agent on track.
8. Follow-up
a drip sequence sends a check-in after the viewing and new matching listings over the following weeks, to contacts who have opted in.
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See How Your Customers Experience Ownchat on WhatsApp
Select a workflow mode below to preview the instant live messaging experience.
Hi, I saw your commercial listing. Are viewings available this week?
10:42 AM · ✓✓Hello! Yes, private viewing slots are open for Thursday and Saturday. Here is the digital brochure & floorplan:
How do click-to-WhatsApp ads help with real estate agent leads?
Click-to-WhatsApp ads put a WhatsApp button on your Facebook and Instagram property ads. Ownchat answers automatically, qualifies the lead and routes it, and tracks which campaign the lead came from.
There is also a cost benefit under Meta's rules. When a user arrives from a click-to-WhatsApp ad on a phone and you reply within the service window, a free entry point opens for up to 7 days. During that window, Meta does not charge for messages you send in any template category.
Many property enquiries also start in Instagram DMs and comments. Ownchat can reply to comments with a DM, answer story replies and route Instagram chats into the same team inbox as WhatsApp. This is included from the Growth plan.
Official Meta Cloud API Verified · Ownchat Production Workspace
The Old Manual Way vs The Ownchat Way
Why fast-growing companies replace personal phones and legacy tools with Ownchat.
- ✕1 phone, 1 agent: lost messages when staff are off or leave the company.
- ✕Constant risk of permanent number bans from unapproved bulk tools.
- ✕$99+/month pricing markups with paid setup fees from legacy vendors.
- ✕Manual copy-pasting of leads into spreadsheets and CRM systems.
- ✓Multi-Agent Inbox: All agents on one verified +65 / +971 company number.
- ✓Zero Ban Risk: Direct official WhatsApp Cloud API with Meta approval.
- ✓From $12/month: Transparent pricing, $0 hosting markup, no hidden fees.
- ✓Built-in CRM & Sync: Instant two-way sync with Zoho CRM, Shopify and Sheets.
How does customer relationship management work for a real estate team?
Real estate customer management is mostly about speed and handover. Ownchat's shared inbox puts every WhatsApp and Instagram chat in one view. Managers can see who is assigned, reassign chats, and track first response time and average resolution time for each agent.
Task management adds structure on the operations side: custom task types with their own status pipeline (for example New lead, Viewing booked, Offer made, Closed), round-robin distribution, due dates with automated reminders, overdue alerts to managers, and Kanban, calendar, table and timeline views. Tasks can be linked to the CRM contact. Task management with SLA is part of the Business plan.
If your agency already runs a separate deal pipeline, Ownchat integrates with Zoho CRM and Zoho Bigin. It can also connect to other systems through webhooks and API actions in the workflow builder.
Official Meta Cloud API Verified · Ownchat Production Workspace
Can real estate agencies send WhatsApp broadcasts in the UAE?
Yes, if you use the official WhatsApp Business API and follow the rules. Ownchat broadcasts go out as Meta-approved templates, with personalisation, scheduling, delivery and read reports, and opt-out management. Unofficial bulk WhatsApp sender tools put your number at risk of being blocked and leave no consent record.
Use broadcasts for new launches, price changes and open houses sent to segments that asked for them, such as "renters in JVC, budget under AED 90,000". Keep marketing to opted-in contacts, and send utility templates for viewing confirmations and document reminders.
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What compliance rules apply to WhatsApp marketing for UAE real estate?
Two sets of rules matter most. This is a summary for planning and is not legal advice. Confirm the details with the regulator or your legal adviser.
Dubai advertising permits
Dubai Land Department (DLD) and RERA require a Trakheesi permit for property adverts. Secondary sources state that this explicitly includes WhatsApp broadcasts, and that adverts must show the permit number, ORN/BRN and price. Check the current requirements with DLD before you send a listing broadcast.
Consent under the UAE
PDPL (Federal Decree-Law 45/2021): consent must be specific, clear and unambiguous, and people can object to direct marketing. Collect an opt-in before marketing messages and honour opt-outs. Free zones such as DIFC and ADGM have their own data-protection laws.
Sending hours
the TDRA's 7am–9pm window is a rule for promotional SMS. It has not been confirmed for WhatsApp, but it is a sensible limit for marketing broadcasts.
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How much does a WhatsApp CRM for real estate cost in the UAE?
You pay two things: an Ownchat subscription, and per-message fees for messages you send. Subscriptions for UAE customers are billed in USD. Since July 2025, Meta charges per delivered message. Under Meta's rules, each business number gets 1,000 free service messages a month from 1 October 2026.
Ownchat publishes its per-message prices openly, bills them in USD and updates them when Meta changes its rates. For a viewing-heavy team, Growth adds workflows, WhatsApp Flows and the Instagram inbox. The Business plan adds unlimited users and task management with SLA.
Official Meta Cloud API Verified · Ownchat Production Workspace
Plan | Billed annually | Billed monthly | Users |
|---|---|---|---|
| Starter | $12 | $18 | 3 |
| Growth | $53 | $62 | 5 |
| Professional | $91 | $115 | 10 |
| Business | $180 | $220 | Unlimited |
What are Ownchat's WhatsApp message prices for the UAE?
These are Ownchat's per-message prices for messages delivered to UAE (+971) numbers, effective 1 October 2026. Messages that customers send to you are free.
Official Meta Cloud API Verified · Ownchat Production Workspace
Category | Typical real estate use | Price per message |
|---|---|---|
| Marketing | New launches, open houses, listing alerts | $0.0691 |
| Utility | Viewing confirmations and reminders | $0.0188 |
| Authentication | One-time passwords | $0.0188 |
| Authentication (international) | OTPs to UAE numbers sent by a business based outside the UAE | $0.0612 |
| Service | Replies within the 24-hour window, after 1,000 free per month | $0.0188 |
Why choose Ownchat as your WhatsApp Business API provider in the UAE?
Ownchat is built by Ieyal Solutions in Thiruvarur, Tamil Nadu, India. It is an official Meta Business Partner, a TANSEED 5.0 winner, and is used by 300+ businesses across India, Singapore and the UAE. Ownchat has no UAE office. Onboarding and support are remote, Monday to Friday, 9am–6pm IST (7:30am–4:30pm GST). Contact sales@ownchat.app or +91 72006 72700.
Ownchat does not yet publish real estate case studies. The best way to judge fit is the 14-day free trial: connect a number, build your qualifying bot and run it on one campaign.
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Calculate Your Monthly Business Time & Cost Savings
See how much manual agent time and software budget Ownchat saves your team each month.
Ownchat's 24/7 AI Chatbot instantly resolves 65% of FAQ queries, qualifying high-value leads before handing off to live agents.
Certified Security, Reliability & Compliance
Built for UAE TDRA guidelines and strict Meta Cloud security standards.
Official Meta Partner
Direct integration to the official WhatsApp Cloud API with zero third-party proxy latency or ban risk.
End-to-End Encryption
All customer conversations and message templates are transmitted securely via Meta’s ISO 27001 data centers.
TDRA & Opt-In Ready
Automated STOP keyword opt-out handling and consent tracking aligned with regional telecom regulations.
99.9% Uptime SLA
High-availability redundant architecture backed by 24/7 real-time monitoring and SLA status reports.
Seamless Native Connections
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PetpoojaFrequently Asked Questions
Everything you need to know about pricing, compliance, Meta requirements and setup.
What is the best CRM for real estate agents who work on WhatsApp?
Choose a tool built on the official WhatsApp Business API that stores the conversation history against each contact, routes leads to agents and automates follow-ups. Ownchat does this with a built-in CRM, shared inbox, chatbots and workflows. If you already use a separate deal pipeline, Ownchat integrates with Zoho CRM and Zoho Bigin.
Can several agents use one WhatsApp number?
Yes. With the WhatsApp Business API, your whole team works from one business number in Ownchat's shared inbox. Chats can be assigned, reassigned and annotated with internal notes. The number of logins depends on the plan, from 3 on Starter up to unlimited on Business.
Do I need a Trakheesi permit for WhatsApp property broadcasts in Dubai?
Secondary sources state that Dubai's Trakheesi permit rule covers property adverts sent by WhatsApp broadcast, and that adverts must show the permit number. Check the current requirements with the Dubai Land Department before sending. This is not legal advice.
How do I get consent to message property leads in the UAE?
Under the UAE PDPL, consent must be specific, clear and unambiguous, and people can object to direct marketing. Record an opt-in, for example a checkbox on your form or a button in the chatbot, and honour opt-outs. Ownchat's broadcast tool includes opt-out management.
Can Ownchat send viewing reminders automatically?
Yes. A workflow can send a utility template before a booked viewing, and WhatsApp Flows let clients pick a date and time inside the chat. Agents can also get task reminders and managers get overdue alerts through task management.
Can I keep using the WhatsApp Business app on my phone?
Ownchat supports WhatsApp Coexistence, which lets you use the Business app and the Cloud API on the same number. Some features, such as WhatsApp Call and Groups in Ownchat, are not supported while Coexistence is active, and coexistence numbers cannot get the verified badge.
Are messages from click-to-WhatsApp ads free?
Under Meta's rules, when a user arrives from a click-to-WhatsApp ad on a phone and you reply within the service window, a free entry point opens for up to 7 days. Messages in every template category are free during that window. Ownchat's subscription still applies.
Does Ownchat have customers or an office in the UAE?
Ownchat serves businesses in India, Singapore and the UAE, but has no UAE office or local phone number. Support is remote, Monday to Friday, 7:30am–4:30pm GST. Ownchat has not yet published real estate case studies.
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