WhatsApp Business API pricing in Singapore
One monthly subscription plus a published price for each delivered message. Everything is billed in USD, and each plan has a fixed contact allowance.
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Starter
Essential WhatsApp API for growing teams
- Official Meta Cloud API Connection
- Bulk WhatsApp Broadcast Campaigns
- 1 Chatbot Flow & Basic Automation
- Contact Tags & Custom Fields
- Basic Webhook API & Export
- 6 Months Chat History Storage
Growth
Multi-channel automation & campaigns
- Everything in Starter
- 5 Chatbot Flows & 3 Workflows
- 3 Native WhatsApp Flows
- Recurring & Scheduled Campaigns
- Instagram Automation (DM + Comments)
- 12 Months Chat History Storage
Professional
Advanced commerce, payments & AI agents
- Everything in Growth
- 10 Chatbot Flows & 10 Workflows
- AI Agent Node (Smart GPT replies)
- WhatsApp Commerce & Product Catalogs
- Payment Gateway Integrations
- Unlimited Chat History Storage
Business
Enterprise scale, SLA & dedicated manager
- Everything in Professional
- Unlimited Chatbot Flows & Workflows
- Team Task Management & SLA Rules
- Custom Webhooks & REST API Access
- Dedicated Account Manager
- Priority Phone & WhatsApp Support
Calculate Your Monthly Singapore (+65) Meta Rates
WhatsApp Business API pricing in Singapore with Ownchat has two parts: a USD subscription from USD 12 a month (billed annually) and Ownchat per-message prices. From 1 October 2026 these are USD 0.0878 per marketing message and USD 0.0192 per utility, authentication or service message. Ownchat is made by Ieyal Solutions, an official Meta Business Partner.
At a Glance
- Plans from
- USD 12/month (billed annually)
- Marketing message (SG)
- USD 0.0878
- Utility / authentication / service (SG)
- USD 0.0192
- Free service messages (Meta rule)
- 1,000 per number per month
- Free trial
- 14 days, no credit card
- Meta Business Partner
- Yes, official
How does WhatsApp Business API pricing work?
WhatsApp Business API pricing has two parts. The first is the platform subscription you pay a provider such as Ownchat for the inbox, chatbots, broadcasts and CRM. The second is a fee for each message you send.
Since 1 July 2025, Meta charges per delivered message, based on the message category and the recipient's country code. Messages customers send to you are free. For a +65 number, the Singapore rate applies, whatever country your business is in.
Marketing
promotions, offers, newsletters, product launches and re-engagement.
Utility
updates on something the customer already asked for, such as appointment reminders, order confirmations and delivery updates.
Authentication
one-time passwords and login codes.
Service
free-form replies to customers inside the 24-hour window that opens each time they message you.
Official Meta Cloud API Verified · Ownchat Production Workspace
How much are Ownchat's WhatsApp for Business plans in Singapore?
Singapore customers are billed in USD. Annual billing costs less per month than monthly billing. Every paid plan includes call support, onboarding and help applying for the verified badge (green tick). Message fees are charged separately at the per-message prices below.
Instagram Pro costs USD
12 a month billed annually. It covers Instagram DM automation only, with no WhatsApp: an Instagram team inbox, comment-to-DM, an Instagram chatbot builder, 3 user logins and 10,000 contacts.
Extra user seats are
available on all plans except Starter. Contact sales for the current USD price.
Official Meta Cloud API Verified · Ownchat Production Workspace
Plan | Billed annually | Billed monthly | Users | Contacts | Main inclusions |
|---|---|---|---|---|---|
| Starter | $12 | $18 | 3 | 20,000 | Bulk WhatsApp campaigns, 1 chatbot flow, segmentation and tags, template messages, basic API integration, 6 months chat history |
| Growth | $53 | $62 | 5 | 50,000 | Starter plus 5 chatbot flows, 3 workflows, 3 WhatsApp Flows, recurring campaigns, Instagram team inbox, comment-to-DM, Instagram chatbot, campaign analytics, 12 months chat history |
| Professional | $91 | $115 | 10 | 100,000 | Growth plus 10 chatbot flows, 10 workflows, 10 WhatsApp Flows, AI Agent chatbot node, WhatsApp Commerce Flow, payment integrations, advanced webhooks, unlimited chat history |
| Business | $180 | $220 | Unlimited | Unlimited | Professional plus unlimited chatbot flows and workflows, attendance and task management with SLA, custom webhooks and advanced API, dedicated account manager, priority call support |
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What are Ownchat's per-message prices for Singapore?
These are Ownchat per-message prices for messages delivered to Singapore (+65) numbers, effective 1 October 2026. They are published openly, billed in USD and updated when Meta changes its rates. Meta changes rates only on the first day of a quarter, so the next possible change is 1 January 2027.
Official Meta Cloud API Verified · Ownchat Production Workspace
Message category | Price per message | Price per 1,000 messages | Typical use |
|---|---|---|---|
| Marketing | $0.0878 | $87.80 | Promotions, offers, broadcasts |
| Utility | $0.0192 | $19.20 | Reminders, order and delivery updates |
| Authentication | $0.0192 | $19.20 | One-time passwords |
| Service | $0.0192 | $19.20 | Replies inside the 24-hour window, after the first 1,000 free each month |
The Old Manual Way vs The Ownchat Way
Why fast-growing companies replace personal phones and legacy tools with Ownchat.
- ✕1 phone, 1 agent: lost messages when staff are off or leave the company.
- ✕Constant risk of permanent number bans from unapproved bulk tools.
- ✕$99+/month pricing markups with paid setup fees from legacy vendors.
- ✕Manual copy-pasting of leads into spreadsheets and CRM systems.
- ✓Multi-Agent Inbox: All agents on one verified +65 / +971 company number.
- ✓Zero Ban Risk: Direct official WhatsApp Cloud API with Meta approval.
- ✓From $12/month: Transparent pricing, $0 hosting markup, no hidden fees.
- ✓Built-in CRM & Sync: Instant two-way sync with Zoho CRM, Shopify and Sheets.
What would a Singapore clinic pay per month? A worked example
A clinic in Singapore sends 2,000 appointment reminders (utility) and 1 marketing broadcast to 1,500 opted-in customers in a month. Patients reply with questions, and staff answer about 600 of those replies, which count as service messages.
Message fees come to about USD 170.10 a month. With the Starter plan billed annually (USD 12), the total is about USD 182.10. With Growth billed annually (USD 53), it is about USD 223.10. Replies from patients cost nothing, and the 600 service replies fall within Meta's 1,000 free service messages for the month.
Utility
2,000 × USD 0.0192 = USD 38.40
Marketing
1,500 × USD 0.0878 = USD 131.70
Service
600 replies, within the 1,000 free = USD 0.00
Message fees
38.40 + 131.70 + 0.00 = USD 170.10
Starter (annual)
170.10 + 12.00 = USD 182.10 a month
Official Meta Cloud API Verified · Ownchat Production Workspace
Which WhatsApp messages are free under Meta's rules?
Some messages cost nothing under Meta's current pricing rules. These are Meta's rules and apply to every provider.
Messages customers send to
your business are free.
The first 1,000 service
messages per business phone number each month are free (since 1 October 2026). Unused free messages do not carry over to the next month.
Free entry point
when a customer messages you from a Click-to-WhatsApp ad on Android or iOS and you reply within the service window, a window of up to 7 days opens in which your messages are free. Meta's paid AI agent messages are the exception.
Since 1 October 2026,
utility templates sent inside the 24-hour window are charged. Before that date they were free.
Official Meta Cloud API Verified · Ownchat Production Workspace
How does this compare with other WhatsApp API billing models, including Twilio?
WhatsApp API providers bill in different ways, so headline prices are hard to compare directly. The facts below come from each provider's own published pages as of October 2026. Prices change often, so check the source before you decide.
When you compare quotes, work out a full month: subscription, per-message fees for your real mix of marketing and utility messages, any per-contact or per-number fees, and any surcharge on marketing messages. Providers' per-message prices can differ from Meta's own rate card, so ask each provider, including us, how theirs are set.
Official Meta Cloud API Verified · Ownchat Production Workspace
Billing model | Example provider | How it works | Source |
|---|---|---|---|
| Pay-as-you-go plus fee per message | Twilio | No subscription. USD 0.005 per message, inbound or outbound, added on top of Meta's fee. | twilio.com/en-us/whatsapp/pricing |
| Subscription billed on monthly active contacts | respond.io | Plans from USD 99 a month (Starter), with billing tied to monthly active contacts. States that it adds nothing to Meta's message rates. | respond.io/blog/respondio-pricing |
| Subscription plus surcharge on marketing messages | Gupshup | 6% extra on Cloud API marketing messages from 1 January 2026, outside MM Lite. | support.gupshup.io |
| Channel fee plus surcharge on marketing messages | 360dialog | Channel plans from USD 59 a month. A 7% surcharge on marketing messages sent outside the Marketing Messages API. | docs.360dialog.com |
| Flat subscription plus published per-message prices | Ownchat | Plans from USD 12 a month (annual). Fixed contact allowance per plan. Published per-message prices in USD. | This page |
What would the clinic example cost under per-message fee billing?
Twilio publishes a fee of USD 0.005 per WhatsApp message, inbound or outbound, on top of Meta's per-message fee. For the clinic above, the 3,500 outbound template messages would add 3,500 × USD 0.005 = USD 17.50 in Twilio fees, plus USD 0.005 for each inbound and outbound chat message, before Meta's fees. Zoko, a competing provider, notes that Twilio is an API for developers rather than a ready-made inbox. Check Twilio's page for current rates.
Official Meta Cloud API Verified · Ownchat Production Workspace
How can a Singapore business keep WhatsApp API costs down?
Use utility templates for
transactional updates and keep marketing templates for real promotions. A marketing message costs about 4.6 times as much as a utility message at Ownchat's Singapore prices.
Send broadcasts only to
opted-in, segmented contacts. Smaller, better-targeted lists cost less and also meet Singapore's Do Not Call rules (check the DNC Registry or hold clear consent).
Answer customer questions inside
the 24-hour window, where the first 1,000 service replies each month are free.
Use Click-to-WhatsApp ads for
acquisition, which open a free window of up to 7 days.
Choose annual billing, which
costs less per month than monthly billing on every plan.
Official Meta Cloud API Verified · Ownchat Production Workspace
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Everything you need to know about pricing, compliance, Meta requirements and setup.
How much does the WhatsApp Business API cost in Singapore?
With Ownchat, plans start at USD 12 a month billed annually (USD 18 billed monthly). Per-message prices for Singapore numbers are USD 0.0878 for marketing and USD 0.0192 for utility, authentication and service, from 1 October 2026.
How does Meta charge for WhatsApp messages now?
No. Since 1 July 2025, Meta charges per delivered message, based on the message category and the recipient's country code. Messages that customers send to a business are free.
Are WhatsApp service messages free?
Partly. Since 1 October 2026, Meta gives each business phone number 1,000 free service messages a month. Service messages after that cost USD 0.0192 each at Ownchat's Singapore prices, and unused free messages do not roll over.
Can I pay in SGD?
Ownchat bills Singapore customers in USD, for both subscriptions and per-message fees. Your bank or card issuer converts the amount to SGD at its own rate.
Is there a per-contact fee?
Ownchat's pricing page lists no per-contact charge. Each plan has a fixed contact allowance: 20,000 on Starter, 50,000 on Growth, 100,000 on Professional and unlimited on Business.
How does Ownchat pricing compare with Twilio WhatsApp pricing?
Twilio has no subscription and publishes a fee of USD 0.005 per message, inbound or outbound, on top of Meta's fee. Ownchat charges a monthly subscription that includes the inbox, chatbots and broadcasts, plus its own published per-message prices. Which is cheaper depends on your volume and whether you need a ready-made inbox.
Is the green tick extra?
No. Meta charges no fee for the Official Business Account badge, and Ownchat handles the application for free on all paid plans. Approval depends on Meta's requirements, including business verification and an approved display name.
Can I try Ownchat before paying?
Yes. There is a 14-day free trial and no credit card is needed. Sign up at workspace.ownchat.app/signup.
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