WhatsApp & Instagram Automation Built Better
No-Code Messaging Workflow That Run 24/7
Ownchat Workflow is a no-code automation platform that lets businesses automate WhatsApp and Instagram messaging using event-driven triggers, conditional logic, and automated actions—while tracking engagement, analytics, and revenue at scale.
What Is an Ownchat Workflow?
An Ownchat Workflow is a no-code automation builder that automates WhatsApp and Instagram interactions using real-time triggers, conditional logic, and automated actions. It is built specifically for messaging automation, analytics tracking, and revenue attribution.
The Main Goal
The main goal of an Ownchat Workflow is to automate conversations based on real-time events from external systems, enabling businesses to trigger WhatsApp and Instagram messages automatically when actions occur in platforms like e-commerce stores, POS systems, or CRMs .
E-commerce Automation for Shopify
Trigger automated WhatsApp order confirmations and delivery updates using Shopify event-based workflows.
Custom Integrations & Webhooks
Build custom automation workflows by connecting external systems to Ownchat using APIs and webhooks.
Visual Workflow Builder Demo
How to Create a Trigger in Ownchat
Create automated workflows in minutes using real-time event triggers.
Open Apps
Access the integrations directory to connect external platforms and expand your tools.
Connect an App
Connect platforms such as Shopify, Petpooja, or other supported business systems.
Subscribe to an Event
Choose specific events like order created, message received, or social interaction triggered.
Ready to Launch
A workflow is generated instantly, ready to configure actions, conditions, and analytics.
Three Essential Components of an Ownchat Workflow
Every Ownchat workflow is built using three core components that power automated messaging and social engagement.
Triggers
Triggers are real-time events that automatically start a workflow.
Examples:
Conditions
Conditions define if/then logic that controls workflow paths.
Examples:
Actions
Actions are tasks executed when triggers and conditions are met.
Examples:
Start Workflow Automatically
Run WhatsApp and Instagram automations automatically using event-based triggers.
App-Based Workflow Triggers
Trigger workflows from external platforms when specific system events occur.
Conversation & Social Triggers
Start workflows from WhatsApp conversations and Instagram actions.
Generic Webhooks
Configure custom payloads for any external system not natively integrated
Powerful Workflow Actions
for Messaging Automation
Execute specific tasks inside workflows—from sending messages to integrating with external APIs.
Message Actions
- WhatsApp templates and session messages
- Media messages (images, videos, documents)
- Product catalogs and CTA buttons
- Instagram DMs with media and links
Control Actions
- Delay execution
- Conditional branching
- Message validation
- Conversation status checks
- Phone number validation
API & Webhook Actions
- Fetch or update external data
- Trigger actions in other systems
- Sync workflows with any platform
"Use control actions to build logic-driven messaging workflows that adapt to real-time user behavior."
Instagram Analytics &
Revenue Attribution
Every Instagram workflow automatically generates analytics that measure performance, engagement, and direct business impact.
DMs Sent
Delivered DMs and automated stories sent from Instagram.
Message Success
Measure delivery rates and successful bot-to-user handovers.
Engagement
Replies, reactions, and story interaction metrics from Instagram.
Follower Growth
Track new followers directly attributed to your active workflows.
Revenue Attribution
Directly link every interaction to business revenue and orders.
Instagram analytics connect engagement directly to growth and revenue outcomes.
Connect Any Platform
Native integrations with popular platforms, plus custom webhooks for unlimited possibilities
Petpooja
Restaurant POS system integration for order automation
Available Events:
Available Actions:
Shopify
Trigger automated WhatsApp order confirmations and delivery updates using Shopify event-based workflows.
Available Events:
Available Actions:
Custom Integrations
Build custom automation workflows by connecting external systems to Ownchat using APIs and webhooks.
Available Events:
Available Actions:
Real Workflow. Real Results with Ownchat Automation
Businesses across industries use Ownchat workflows to reduce manual work, improve engagement, and track results.
Trigger Event: Shopify Order Created
Execution sequence
Impact Result
95% faster order confirmations, 40% fewer support queries
Trigger Event: Petpooja Order Created
Execution sequence
Impact Result
Real-time updates, 60% higher customer satisfaction
Trigger Event: Location Update Webhook
Execution sequence
Impact Result
Fewer missed deliveries, smoother customer experience
Trigger Event: Petpooja Bill Generated Webhook
Execution sequence
Impact Result
Paperless billing, 3× more Google reviews, automated customer segmentation
Why Use Ownchat Workflow?
Run WhatsApp and Instagram automations automatically using event-based triggers.
No-Code Workflow Automation
Build advanced messaging workflows without writing code.
24/7 Automated Operations
Respond instantly to customers across WhatsApp and Instagram.
Unlimited Integrations (Zapier-Like)
Connect any platform using APIs and webhooks.
Smart Branching & Conditional Logic
Create dynamic workflows based on behavior and data.
WhatsApp & Instagram-Native Automation
Built specifically for modern messaging and social engagement.
Enterprise-Grade Workflow Engine
Secure APIs, retries, error handling, and detailed logs included.
Trusted by Growing Businesses
Helping Businesses Improve Customer Engagement. See how teams use WhatsApp and Instagram automation to improve response times, engagement, and conversions.
Genuine Reviews from Growing Businesses
See how businesses across India use Ownchat to improve customer engagement and conversions.
We have been working with the Ownchat team for the past two years. Earlier, we received 1500–2000 chats per day and couldn’t handle them manually. After implementing Ownchat, we now use an automated chatbot that instantly responds to customers and handles queries on time. We no longer miss customer messages, and our business continues to grow every day. Their customer success team is always available and provides excellent support whenever we need it.
Vijay
The Ownchat team is approachable, open to suggestions, and genuinely focused on improving the product experience for their users.
Senma S.
Ownchat helps us take orders directly on WhatsApp, eliminate delivery aggregator commissions, and stay connected with our customers for support and feedback — all in one place.
Gayathri
Ownchat lets us use WhatsApp programmatically while providing a very user-friendly chat interface. Having customer information directly inside the chat helps our agents resolve issues faster, even while managing hundreds of customers and thousands of messages daily. The setup process was smooth, and the team was extremely helpful.
Adi S.
We switched from another WhatsApp API to Ownchat, and running campaigns is now much easier. Our WhatsApp operations are organised and clear.
Mano
Very good experience handling bulk data. The team is friendly and provides quick responses whenever we need support.
Kowsalya
Plug AI Into Your Own Data & Integrations
Connect Ownchat workflows with your favorite tools and platforms. From e-commerce to CRM, POS to analytics — automate everything.
Ready to Automate Your Business?
Join thousands of businesses using Ownchat Workflow today.